I had a prof at Newhouse who used to shout about how social media was originally social networking and the whole purpose of the platform was to be social. Instead, it became your own front stoop to yell at the kids playing loudly in the street or a place to show others how much better your life/kids/marriage/situation/job/toy is than theirs. It's very American.
I feel this a lot—such a weird and wild landscape that trying to do long term social media planning for promotion feels like a waste of time.
Don't rule out the ineffectiveness of short-term planning for promotion or response either.
I had a prof at Newhouse who used to shout about how social media was originally social networking and the whole purpose of the platform was to be social. Instead, it became your own front stoop to yell at the kids playing loudly in the street or a place to show others how much better your life/kids/marriage/situation/job/toy is than theirs. It's very American.
That is a really good distinction. It turned into everyone's own newspaper/TV station.
"Meta’s decision to scale back its fact checking operations" Fact checking was always code for censorship, and good riddance.