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Re: Super Bowl and PPV. John Skipper talked about this on Lebatard in the last year or two. His point was that the NFL will eventually go there because people will pay. Bars will pay.

Ad sales were north of $500 million in 2023 and 50 million households watched it.

Cut the viewing number in half and charge them $49.99. That's $1.25 billion.

You'll pay for it.

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Something I always try to remember when writing about major cultural events, especially sporting events, is that "there are always more of them than you." There will always be more people who don't watch the thing that everyone is talking about than people who actually watch it.

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